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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
avatar for Artie Bulgrin

Artie Bulgrin

ESPN
SVP Global Research+Analytics
USA
Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of ESPN on a global basis. ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s branded research services including the ESPN Sports Poll, The ESPN Lab and ESPN XP – ESPN’s exclusive cross platform measurement initiative. Artie’s team supports ESPN globally with staff in New York, Bristol, CT, Miami, Buenos Aires, Sao Paulo, Mexico City and London. The goal of Artie’s department is to provide reliable data and tangible insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.  

Artie joined ESPN in 1996. Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.

Artie is active in many industry organizations and is a frequent public speaker. He is a former chairman of the Media Ratings Council and the Advertising Research Foundation and currently serves on the boards of both organizations. Artie is also a member of the Council for Research Excellence (CRE) and serves on the executive committee for the Coalition for Innovative Media Measurement (CIMM) and the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science.