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Horst Stipp

The Advertising Research Foundation
EVP Global & Ad Effectiveness
New York, USA
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves in the ARF’s Research and Innovation team as EVP Global & Ad Effectiveness.

Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for 40 years. Before retiring from NBC Universal, he was SVP, Strategic Insights and Innovation, responsible for strategy research and methodological innovation.  His publications, in English and German, cover a wide range of topics and he frequently presents at conferences, both in the US and in Europe. Recently, his work has focused on changes in media use and their impact on consumer behavior and advertising in the digital age.

Stipp’s teaching experience includes a seminar on media metrics at Columbia University’s Business School from 2000-2010 and frequent guest lectures.