World Media Economics and Management Conference 2016 has ended

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World Media Economics and Management Conference 2016

Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023

M. Bjorn von Rimscha

Johannes Gutenberg University Mainz
Professor
Frankfurt Am Main Area, Germany

medienwirtschaft.uni-mainz.de/

6:30pm EDT

Welcome Reception 12th Floor Lounge

9:00am EDT

Keynote 1 - Denise Warren: 'Digital Transformation in the News Media Industries' Costantino A+B+CDenise Warren • Angela Powers

10:00am EDT

Coffee Break Costantino A+B+C

10:30am EDT

Influencers of public and private film financing decisions Room 409Florian Kumb • Reinhard Kunz • Joschka Mütterlein • Michael O. Wirth

10:50am EDT

Rethinking Television: U.S. Scripted Series, the Logics of the Publishing Model, and Broadband-Distributed Portals Room 407Amanda Lotz • Ann Hollifield

11:10am EDT

Globalisation and the Re-emergence of the Regulatory State Room 402Petros Iosifidis • Steve Wildman

11:30am EDT

Diversity and Team Performance: the US Music Industry Room 401Luigi Nasta • Luca Pirolo • Patrik Wikstrom • Richard Gershon

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

International Comparison of Cultural Discount: Focusing on 31 countries' consumption on Hollywood movies Room 407Byeng-Hee Chang • Shin-Hye Kwon • Sung-Hyun Lee • Anthony Palomba

1:50pm EDT

Innovation in Media Industries: insights from a survey of firms in the Ontario Entertainment and Creative Cluster Room 407Charles Davis • Anthony Palomba

2:10pm EDT

Strategic Thinking in Media Companies Room 401Samaneh Azarpour • Joachim Eigler • Gabriele Siegert

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

Managing the media workforce in a global industry – lessons from the UK Room 402Peter Block • Min Hang

3:50pm EDT

The Impact of Self-Brand Congruity and Ad Duration on the Effectiveness of Online Video Advertisements Room 401Todd Holmes • Sylvia Chan-Olmsted Media Firms and Innovation Challenges: The Role of Human Resource Management Room 402Jules Adissa • Cinzia Dal Zotto • Min Hang

9:00am EDT

Keynote 2 - Gerry Byrne: 'Media 101' Costantino A+B+CGerry Byrne

10:00am EDT

Coffee Break Costantino A+B+C

10:30am EDT

Corporate Goals of Media Companies: An Empirical Analysis of Letters to Shareholders in Twelve Countries Costantino AMaria Arango-Kure • Christopher Buschow • Christian Wellbrock • John Oliver

10:50am EDT

Capturing the volume of cross-border media communication Costantino CKlaus-Dieter Altmeppen • Funda Güngör • Matthias Karmasin • Pamela Przybylski • M. Bjorn von Rimscha • Denise Voci • Tadeusz Kowalski

11:10am EDT

The Sixth Estate – The Rule of Algorithms Costantino CRoman Batko • Jan Kreft • Tadeusz Kowalski

11:30am EDT

An Empirical Study on the Relationship between Copyright Protection and the Music Industry Costantino CJiRong Li • LinQing Yao • Tadeusz Kowalski

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

Measuring Diversity as Distance Using the Umbrella Model of Newspaper Markets Costantino AHelle Sjovaag • Gillian Doyle

1:50pm EDT

Sales Estimations in the Book Industry – Applying Market Response Models in the Children’s Book Market Costantino AMichel Clement • Cord Otten • Dominik Stehr • Gillian Doyle

2:10pm EDT

The Creators' Perception on Influences on Content of TV Series_WMEMC_Submission_Paper Room BatemanIsabelle Krebs • Marcel Verhoeven • Axel Roepnack

2:30pm EDT

The relevance of film success factors – as perceived by producers and screenwriters Costantino ACéline Estermann • Alexander Frei • Giorgio Iacovazzo • Jeannette Isler • Thomas Kind • Jessica Di Palo • Petra Paříková • M. Bjorn von Rimscha • Adriana Voegeli • Gillian Doyle

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

General Assembly Costantino A+B+CGregory Lowe

9:00am EDT

Keynote 3 - Rob Norman: 'A conversation with GroupM, the world’s largest investor in digital advertising' Costantino A+B+CRob Norman • Robert Picard

10:00am EDT

Coffee Break Costantino A+B+C

10:30am EDT

International Expansion of U.S. Movies: Brand Name Standardization and Adaptation Room South LoungeJiyoung Cha • Amy Jo Coffey

10:50am EDT

Higher user engagement, better customer-based brand equity? The role of sharing, commenting, comment reading, and user-generated content for online news brands Room South LoungeIsabelle Krebs • Juliane A. Lischka • Amy Jo Coffey

11:15am EDT

Pointing the way forward: Trend influences on consumer demand Room BatemanMichel Clement • Nadja Grabenströer • Mark Heitmann • Olaf Maecker • John Carey

11:35am EDT

Success Factors of Branded Entertainment on YouTube: An Empirical Analysis Room South LoungeGianna Ehrlich • Amy Jo Coffey

12:00pm EDT

Lunch Break Costantino A+B+C

1:30pm EDT

Industry Panel 6 - Branded Content Costantino CPat Connolly • Andrew Hanelly • Janet Levine • Rachel Silver • Lori Greene

2:15pm EDT

Managing for serendipity: Emergent creativity in media organization Room South LoungeNando Malmelin • Sari Virta • Patrik Wikstrom

3:00pm EDT

Coffee Break Costantino A+B+C

3:30pm EDT

Industry Panel 9 - Media Industry Creatives Costantino CTiffany Bender • Andrew Goldman • Armand Valdes • Anthony Palomba

4:15pm EDT

Globalization and the Contribution of the Media Economy to a National Economy: A Cross-Country Empirical Study Room BatemanAlan Albarran • Xiaoqun Zhang • Michel Clement

5:45pm EDT

Gala Dinner Cruise Spirit of New York (Cruise)

9:45am EDT

Time Warner MedialabFULL Time Warner Media Lab