Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 10:50am - 11:10am
Strategic engagement of emergent complexity in traditional print-media companies

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Strategic media management is predominantly focused on market positing and strategy implementation. However, in times of unforeseeable change, we need new, more dynamic concepts and understandings to tackle emergent complexity. Therefore, we build on the literature of strategy-as-practice and organizational complexity to form a lens for capturing strategy emergence. To investigate this phenomenon empirically, we analyze the case of a large European print magazine publisher that needs to deal with continuous change. Our research questions are: (1) How do individual actors in the company perceive emergent change? (2) What can they do, to ensure continuous success of the organization? We uncover that journalists and managers struggle with finding and creating a new strategy, but identify possibilities to manage strategically on a short-term basis. Managers and employees actively inquire and then cope responsively in local contexts. From those insights, we propose that the concept of strategic recursiveness supports our knowledge of how to act strategically when facing rapidly evolving situations. Our study contributes to the literature on strategic media management by providing a framework for understanding and working with emergent complexity.

avatar for Sabine Baumann

Sabine Baumann

Professor, Jade University of Applied Sciences

Sven-Ove Horst

Aalto University School of Business

Rita Järventie-Thesleff

Aalto University School of Business

avatar for Richard Gershon

Richard Gershon

Western Michigan University
Richard A. Gershon, Ph.D., (Ohio University, 1986) is Professor and Co-Director of the Telecommunications & Information Management program at Western Michigan University where he teaches courses in Media Management and Telecommunications.  He is the author of six books, including... Read More →

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 401 Law School
  Strategic Management
  • Manuscript # 1052
  • Session # A12