Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 10:50am - 11:10am
Influence of Consumers' Perceived Emotional Intelligence, Regulation and Repair as Related to Media Consumption Experiences

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This study investigated how loyal video game players considered their own perceived emotional intelligence, and how this may impact their pursuit of gratifications, media consumption experiences, and evaluation of attaining sought after gratifications. A national sample of 25-year-olds to 35-year-olds was used. The findings stated that consumers with high active emotional management are inclined to seek out video games for gratifications, and are likely to have strong media consumption experiences. Regular video game play of video games across certain genres led to strong media consumption experiences. Gender did not impact the level of media consumption experience enjoyed by consumers seeking sought gratifications. Implications for how audiences should be measured using perceived emotional intelligence and media consumption experience scales are included.

avatar for Anthony Palomba

Anthony Palomba

University of Florida
Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior... Read More →

avatar for Ronen Shay

Ronen Shay

St. John Fisher College
Dr. Ronen Shay received his Ph.D. in Mass Communication from the University of Florida. His research is focused on contemporary challenges in the field of media management and includes papers written on: windowed distribution strategies, pure play distribution, and the relationship... Read More →

Tuesday May 3, 2016 10:50am - 11:10am EDT
Room 408 Law School
  Audiences & Consumption & Measurement
  • Manuscript # 1136
  • Session # A15

Attendees (7)