World Media Economics and Management Conference 2016

This study investigated how loyal video game players considered their own perceived emotional intelligence, and how this may impact their pursuit of gratifications, media consumption experiences, and evaluation of attaining sought after gratifications. A national sample of 25-year-olds to 35-year-olds was used. The findings stated that consumers with high active emotional management are inclined to seek out video games for gratifications, and are likely to have strong media consumption experiences. Regular video game play of video games across certain genres led to strong media consumption experiences. Gender did not impact the level of media consumption experience enjoyed by consumers seeking sought gratifications. Implications for how audiences should be measured using perceived emotional intelligence and media consumption experience scales are included.