World Media Economics and Management Conference 2016

The importance of media convergence, data journalism and visualization have been widely discussed in journalism studies, whereas few researches have noted the economics value or content value they might create. This paper thus starts with a theoretical examination on media convergence, data journalism and data visualization, and reviews theories with regards to value creation. Based on the theoretical analysis, this paper proposes research questions to address in what way the combination of data, text and visualization creates value and what value that are provided to the audience. The authors construct quantitative method to answer these questions, and a design for experiment will be proposed to identify factors contribute to value creation. Finally, the authors discuss the implications and further possibilities studying value creation system in data-driven journalism.