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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:10pm - 2:30pm
Entrepreneurship in Journalism Startups: Challenges and Results from Three Brazilian Cases

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This paper aims to characterize the scenario of entrepreneurship in Brazilian journalism startups and identify issues, challenges and results on value creation opportunities for small and microenterprises, with the creation and operation of information services on digital platforms. After doing a literature review regarding the economic context of news industry, we have conducted an empirical research to characterize three recent cases of journalism startups in Brazil, considering their management strategies and the business models they adopt, aiming to identify the challenges to make these operations sustainable. Based on interviews with the three startups' managers, this study examines some critical factors for the success or failure of such projects and identifies weaknesses that limit their growth and may even lead to the end of their operations.

Authors
WA

Wagner Alves

Sao Paulo State University
avatar for Francisco Rolfsen Belda

Francisco Rolfsen Belda

Professor, Sao Paulo State University
Graduated in Journalism from the Pontifical Catholic University of Campinas, MA in Communication Sciences and Ph.D. in Industrial Engineering both from Universidade de Sao Paulo. He is a professor in the Department of Social Communication and in the Graduate Program on Media and Technology, in the School of Architecture, Arts and Communication , at Sao Paulo State University (UNESP), and also a visiting professor in the Heller School for Social... Read More →
NR

Nathalia Rocha

Sao Paulo State University

Moderators
avatar for Marianne Barrett

Marianne Barrett

Arizona State University
Marianne Barrett is the Senior Associate Dean and Louise Solheim Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. As senior associate dean Barrett mentors junior faculty, directs the school’s master’s degree programs and works with partners across the university on curriculum development.  She also works with other members of the Cronkite School’s leadership team on... Read More →


Tuesday May 3, 2016 2:10pm - 2:30pm
Room Bateman Law School
  • Manuscript # 1123
  • Session # A21

Attendees (5)