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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 1:30pm - 1:50pm
Factors Affecting Smartphone Dependency of Media Consumers

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With a goal of examining the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that, for this group of young adults, dependency on computer and television, perceived smartphone fluidity, smartphone as a primary platform during multiplatform media use, and smartphone’s social and mobile specific functions all play a significant role in their smartphone dependency.

Authors
avatar for Sylvia Chan-Olmsted

Sylvia Chan-Olmsted

University of Florida
Sylvia Chan-Olmsted is the Director of Media Consumer Research at the University of Florida. As a professor, she also teaches brand management, consumer and audience analytics, and media management at both graduate and undergraduate levels. Her research expertise includes digital/mobile media consumption, branding, and strategic competition in emerging media/communications industries. Her current studies involve the development and marketing of... Read More →
MX

Min Xiao

University of Florida

Moderators
avatar for Paulo Faustino

Paulo Faustino

Porto University
Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management, entrepreneurship, economics and marketing in the Media Communication School of Lisbon; and is visiting Professor in various international universities. He... Read More →


Wednesday May 4, 2016 1:30pm - 1:50pm
Costantino B Law School
  • Manuscript # 1026
  • Session # B23

Attendees (19)