Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
View analytic
Wednesday, May 4 • 1:50pm - 2:10pm
Cross-Cultural Differences in Mobile Service Usage

Log in to save this to your schedule and see who's attending!

With the proceeding diffusion of mobile devices, such as smartphones and tablet computers, the usage of mobile services increases around the world. Although research on technology acceptance and usage is vast, studies addressing mobile services adoption and usage patterns across cultures remain scant. We use a dataset that comprises large samples from 29 countries across six continents and the theoretically well-grounded Schwartz’s Value Inventory cultural framework to study cross-cultural adoption and usage patterns pertaining six of the most popular mobile services, including both hedonic (e.g. online gaming) and utilitarian (e.g. mobile payment) offerings. Our results show that the adoption and usage of mobile services are driven by different cultural dimensions.

Authors
IK

Ingo Knuth

HMKW Hochschule für Medien, Kommunikation und Wirtschaft
RK

Reinhard Kunz

Unversity of Bayreuth
TM

Timo Mandler

University of Hamburg
RS

Rouven Seifert

University of Hamburg
avatar for Christian Wellbrock

Christian Wellbrock

Professor, University of Cologne
Acceptance of Mobile Technology, Media Bias, Journalistic Quality, Competition and Media Performance, Business Models for Digital Journalistic Content, Innovativeness of Legacy News Media, Public Service Media, Werder Bremen

Moderators
avatar for Paulo Faustino

Paulo Faustino

Porto University
Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management, entrepreneurship, economics and marketing in the Media Communication School of Lisbon; and is visiting Professor in various international universities. He... Read More →


Wednesday May 4, 2016 1:50pm - 2:10pm
Costantino B Law School
  • Manuscript # 1080
  • Session # B23

Attendees (12)