Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 1:50pm - 2:10pm
Cross-Cultural Differences in Mobile Service Usage

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With the proceeding diffusion of mobile devices, such as smartphones and tablet computers, the usage of mobile services increases around the world. Although research on technology acceptance and usage is vast, studies addressing mobile services adoption and usage patterns across cultures remain scant. We use a dataset that comprises large samples from 29 countries across six continents and the theoretically well-grounded Schwartz’s Value Inventory cultural framework to study cross-cultural adoption and usage patterns pertaining six of the most popular mobile services, including both hedonic (e.g. online gaming) and utilitarian (e.g. mobile payment) offerings. Our results show that the adoption and usage of mobile services are driven by different cultural dimensions.


Ingo Knuth

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

Reinhard Kunz

Unversity of Bayreuth

Timo Mandler

University of Hamburg

Rouven Seifert

University of Hamburg
avatar for Christian Wellbrock

Christian Wellbrock

Professor, University of Cologne
Acceptance of Mobile Technology, Media Bias, Journalistic Quality, Competition and Media Performance, Business Models for Digital Journalistic Content, Innovativeness of Legacy News Media, Public Service Media, Werder Bremen

avatar for Paulo Faustino

Paulo Faustino

Porto University
Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management... Read More →

Wednesday May 4, 2016 1:50pm - 2:10pm EDT
Costantino B Law School
  Consumption & Mobile
  • Manuscript # 1080
  • Session # B23