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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 2:10pm - 2:30pm
Young Adults’ Smartphone Use: A Three-Country Comparative Study

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The digital media environment has provoked new communication processes and possibilities in contemporary society. Younger generations in particular engage in new ways of interacting thanks to digital technologies and mobile platforms. New habits are developing not only for interpersonal communication, but also for the consumption of information and entertainment media, where video and instant messaging are particularly popular (Van den Bergh & Behrer, 2013). This study employs a mixed method approach to discover consumer archetypes by exploring the uses and preferences of Latino smartphone users in Chile, Mexico and the U.S. The study participants, 18 to 25 years old, participated in focus groups and a survey conducted in each country. The results reveal why this consumer segment has become an attractive niche for telecommunication companies doing business in the region.

Authors
avatar for Cristobal Benavides

Cristobal Benavides

Associate Dean, Universidad de los Andes
avatar for Ricardo Leiva

Ricardo Leiva

Universidad de los Andes
avatar for Maria Elena Gutiérrez Rentaría

Maria Elena Gutiérrez Rentaría

Universidad Panamericana
avatar for Josefina Santana

Josefina Santana

Universidad Panamericana
avatar for Kenton Wilkinson

Kenton Wilkinson

Professor, Texas Tech University
Director of Thomas Jay Harris Institute for Hispanic & International Communication. January through July 2016 on Fulbright U.S. Scholar grant at Universidad de los Andes in Santiago, Chile. Recently published the book, "Spanish-Language television in the United States: Fifty Years of Development" (Routledge).

Moderators
avatar for Paulo Faustino

Paulo Faustino

Porto University
Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management, entrepreneurship, economics and marketing in the Media Communication School of Lisbon; and is visiting Professor in various international universities. He... Read More →


Wednesday May 4, 2016 2:10pm - 2:30pm
Costantino B Law School
  • Manuscript # 1133
  • Session # B23

Attendees (16)