Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 2:30pm - 2:50pm
The Commodification of Data Privacy: Changing Technologies and Relationships

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Changes to consumer privacy over the next decade are expected to have a considerable impact on the advertising industry. Over two thousand technology and privacy experts in a Pew Research Center study were asked to make predictions for data privacy over the next decade. The majority of experts predict that incentives to monetize personal data will increase. Technological advances that create an “Internet of Things” will also present both opportunities and challenges to privacy. As a result, privacy will rapidly be treated as a commodity that is essentially bought, sold, and negotiated. These changes will, in turn, affect the relationships advertisers have with their customers. What are the implications of this commodification of privacy in a new age of advertising? How should advertisers respond? This paper explores the predictions for privacy, namely the increasing monetization of personal data and the proliferation and use of an Internet of Things. How these changes will affect consumer relationships over the next decade is explored. Conclusions and suggestions follow.

avatar for Laurie Lee

Laurie Lee

Professor, University of Nebraska-Lincoln

avatar for Paulo Faustino

Paulo Faustino

Porto University
Paulo Faustino teaches media marketing, management, economics and public policies in Bachelor’s, Master’s and Doctoral programs in national and international universities. In Portugal is assistant professor at Porto University. He also collaborate as teacher in media management... Read More →

Wednesday May 4, 2016 2:30pm - 2:50pm EDT
Costantino B Law School
  Consumption & Mobile
  • Manuscript # 1142
  • Session # B23