Back To Schedule
Thursday, May 5 • 2:35pm - 2:55pm
Hyperlocal news media and entrepreneurship – the road to sustainability

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Incumbent local news media like local newspapers, weeklies, and local broadcasters see their traditional platforms losing ground and find it hard to make the transition to a sustainable digital model. At the same time new local news initiatives emerge that don’t bear the burden of a traditional business model. These new hyperlocal models try to survive within a local ecosystem that also consists of other media, advertisers, sources, government, businesses and active audiences. For this research we gathered empirical comparable data from more than 30 different hyperlocal entrepreneurial media in three different countries: the UK, France and the Netherlands. We focus mainly on their business model; how they organize content production, what their main revenue streams are and what their costs structure is. We find a high diversity in content production and content strategies but a lower diversity in their revenue model. Those that are most robust don’t use banner ads as their main source of income but rather rely on more creative and diverse income streams like partnerships, native advertising or sponsorship. In the business life cycle the hyperlocals in our study seem to move towards the maturity phase.

avatar for Piet  Bakker

Piet Bakker

Professor, Hogeschool Utrecht
Journalism, media innovation, local media, social media
avatar for Clare Cook

Clare Cook

University of Central Lancashire

avatar for Angela Powers

Angela Powers

Professor, Kansas State University
Angela M. Powers a professor at Kansas State University. Her research appears in journals such as Journal of Media Economics and Journalism and Mass Communication Quarterly. As a visiting scholar in the Middle East, she served as consultant at national media such as Al-Ahram in... Read More →

Thursday May 5, 2016 2:35pm - 2:55pm EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1147
  • Session # C21