Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 1:30pm - 1:50pm
PSM in the 21st Century: What Value and Which Values?

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The author examines three types of value that are essential for establishing the social value and impact of Public Service Media in contemporary market-based and –driven societies: intrinsic, exchange and use. These three, taken together, are the crux of PSM’s social value. Social value and impact are treated as strategic issues, the reality of which is linked with stakeholder theory to advance an inclusionary and relationship-centered approach. The author highlights seven practical implications of the theory discussion for PSM executive managers and closes with four complications in achieving added value by the PSM enterprise in the media ecology of networked communications. The substance of this article was an invited intellectual contribution independent from but relevant to a current project undertaken by the European Broadcasting Union to develop social impact indicators for PSM assessment.

avatar for Gregory Lowe

Gregory Lowe

University of Tampere
Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland. He designed the curriculum for this international graduate studies program and previously worked as Senior Advisor in Corporate Strategy and Development... Read More →

avatar for Patrik Wikstrom

Patrik Wikstrom

Associate Professor, Queensland University of Technology
I am a principal research fellow and chief investigator at the QUT Digital Media Research Centre, Brisbane, Australia. I use and develop computational methods to examine changing creative practices, usage patterns and social interaction in the digital creative economy - with a particular... Read More →

Thursday May 5, 2016 1:30pm - 1:50pm EDT
Room South Lounge Law School
  Strategic Management
  • Manuscript # 1029
  • Session # C22