Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 1:30pm - 1:50pm
Globalized digital distribution, the House of Cards effect and Windowing

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Windowing – the process of managing the release sequence for content so as to maximise the returns from intellectual property rights (IPRs) in television or other content assets - is changing because of transformations in the way that television is distributed and consumed. Growth of the internet and, alongside this, the recent rapid development of subscription video on-demand (SVOD) have been major catalysts. Drawing on original research into the experience of leading London-based international television producers and distributors, this paper breaks new ground by examining in depth how rights owners are adjusting strategies for exploitation of the economic value in their content. Findings show how the rise of digital platforms and outlets whose footprints are diffuse and boundaries are porous is disrupting traditional windowing models. This has necessitated new thinking about how best to organize the sequential roll out of content so as to build audience demand, avoid overlaps and maximise returns. This paper argues that changes in the dynamics of television distribution have altered not just processes for exploiting the value in IPRs but also content and content production, with implications for audiences as well as industry.

avatar for Gillian Doyle

Gillian Doyle

University of Glasgow
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she directs Glasgow’s MSc in Media Management.   A member of the European Expert Network on Culture and Audiovisual (EENCA), she has... Read More →

avatar for Gabriele Siegert

Gabriele Siegert

Division Head, University of Zurich
Gabriele Siegert, Dr. is professor of communication science and media economics at the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland. She is member of the Swiss Federal Media Commission, president of the Foundation for Research in Science... Read More →

Tuesday May 3, 2016 1:30pm - 1:50pm EDT
Room 401 Law School
  Strategic Management
  • Manuscript # 1043
  • Session # A22