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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:30am - 10:50am
Corporate Goals of Media Companies: An Empirical Analysis of Letters to Shareholders in Twelve Countries

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This study addresses corporate goals in worldwide media companies and the dualism between economic and journalistic goals that is inherent to the fulfilment of the functions of media in a democratic society. Content analysis was conducted on the letters to shareholders of annual reports of media companies in twelve countries, in order to study the prevalence of economic goals versus journalistic or society oriented goals in media organizations. Additionally, we studied whether external factors have an effect on the prevalence of economic, societal and journalistic goals in the communications of media organizations. The results show a negative correlation between economic and societal goals, establishing empirically the existence of a conflict between one type and the other. In addition, ownership was established as a driving factor of the focus on one type of goals over others, as publicly listed companies are less likely to report on societal and journalistic goals than non-listed private companies. Media concentration is found to have a significant and negative impact on the mention of journalistic goals, strong public service broadcasters seem to have a negative impact on journalistic goals among content companies.

Authors
MA

Maria Arango-Kure

University of Hamburg
avatar for Christopher Buschow

Christopher Buschow

Juniorprofessor, Bauhaus-Universität Weimar
Dr. Christopher Buschow lehrt und forscht zu Unternehmertum in der Medienbranche. Zum Wintersemester 2018/19 ist er als Juniorprofessor für „Organisation und vernetzte Medien“ an der Bauhaus-Universität Weimar tätig. Als Mitinitiator des „Media Entrepreneurship“-Programms... Read More →
avatar for Christian Wellbrock

Christian Wellbrock

Professor, University of Cologne
Acceptance of Mobile Technology, Media Bias, Journalistic Quality, Competition and Media Performance, Business Models for Digital Journalistic Content, Innovativeness of Legacy News Media, Public Service Media, Werder Bremen

Moderators
avatar for John Oliver

John Oliver

Bournemouth University
Dr John Oliver is an Associate Professor of Media Management and an experienced academic who has published in international media and business journals. As an executive trainer, he has delivered programmes in Media Strategy to directors, managers and producers from across the European... Read More →


Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino A Law School
  Strategic Management
  • Manuscript # 1091
  • Session # C22