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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 1:30pm - 2:15pm
Industry Panel 4 - Audience, Measurement, Industry

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Speakers
avatar for Artie Bulgrin

Artie Bulgrin

SVP Global Research+Analytics, ESPN
Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of ESPN on a global basis. ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises... Read More →
avatar for Horst Stipp

Horst Stipp

EVP Global & Ad Effectiveness, The Advertising Research Foundation
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves in the ARF’s Research and Innovation team as EVP Global & Ad Effectiveness. | | Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for 40 years. Before retiring from NBC Universal, he was SVP, Strategic Insights and Innovation, responsible... Read More →
avatar for Howard Shimmel

Howard Shimmel

Chief Research Officer, Turner Broadcasting
Howard Shimmel is chief research officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with the company’s heads of sales and data.  | | Prior to being promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports... Read More →
avatar for Justin Fromm

Justin Fromm

President & Founder, JF Advisory

Moderators
avatar for Phil Napoli

Phil Napoli

Professor, Rutgers University


Thursday May 5, 2016 1:30pm - 2:15pm
Costantino A+B Law School
  • Manuscript # 1303
  • Session # IP3

Attendees (21)