World Media Economics and Management Conference 2016

This paper discusses entrepreneurship in Brazilian university extension based on testimonials from students who joined the Junior Journalism Enterprise of São Paulo State University (UNESP), in the city of Bauru in São Paulo, Brazil. It reflects the view of such group on the pedagogical and practical aspects of the junior enterprise initiative, assessing its pedagogical contributions to their journalistic training. The paper reviews the project's objectives, its structure, teams, and processes, and presents original data from a survey conducted in January 2015 with 22 former students, along with its qualitative and quantitative analysis. This group evaluated and commented on the importance of entrepreneurship in their professional education, also ranking 18 different activities held around the junior enterprise. The results reinforce the benefits of the inclusion of entrepreneurial practices and subjects in university extension activities, in order to strengthen experiences around entrepreneurial journalism education and narrowing the gap between the academic community and the professional field.