Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 11:30am - 11:50am
Entrepreneurship and Journalism Education: The Pedagogical Contribution of a Brazilian Junior Enterprise in the Perspective of its Former Members

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This paper discusses entrepreneurship in Brazilian university extension based on testimonials from students who joined the Junior Journalism Enterprise of São Paulo State University (UNESP), in the city of Bauru in São Paulo, Brazil. It reflects the view of such group on the pedagogical and practical aspects of the junior enterprise initiative, assessing its pedagogical contributions to their journalistic training. The paper reviews the project's objectives, its structure, teams, and processes, and presents original data from a survey conducted in January 2015 with 22 former students, along with its qualitative and quantitative analysis. This group evaluated and commented on the importance of entrepreneurship in their professional education, also ranking 18 different activities held around the junior enterprise. The results reinforce the benefits of the inclusion of entrepreneurial practices and subjects in university extension activities, in order to strengthen experiences around entrepreneurial journalism education and narrowing the gap between the academic community and the professional field.

avatar for Francisco Rolfsen Belda

Francisco Rolfsen Belda

Professor, Sao Paulo State University
Graduated in Journalism from the Pontifical Catholic University of Campinas, MA in Communication Sciences and Ph.D. in Industrial Engineering both from Universidade de Sao Paulo. He is a professor in the Department of Social Communication and in the Graduate Program on Media and Technology... Read More →

avatar for Angela Lee

Angela Lee

The University of Texas at Dallas
Angela M. Lee (Ph.D., UT-Austin) is an assistant professor of Emerging Media and Communication at the University of Texas at Dallas. Her research focuses on audience analysis, media management, behavior prediction, and journalism ethics. Angela’s work is published in peer-reviewed... Read More →

Tuesday May 3, 2016 11:30am - 11:50am EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1096
  • Session # A11

Attendees (3)