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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 11:10am - 11:30am
Media Labs in Spain: Models and Trends

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In order to secure its future in the new digital landscape, the media industry is increasingly convinced that innovation is required. However, in recent years the need to innovate has become even more pressing and complex, due to the fast pace in which digital technology is evolving. Several media organizations, particularly in the Western world, have begun to realize that they need to do more than just simply making cuts in their workforce and hoping that advertising market will improve sometime. These media companies now understand that they are faced with a greater challenge and need to go further in order to find innovative formulas for their work processes and business activities. The so-called ‘labs,’ special units for R&D&I into these companies, are one the most promising ways to harness the impact of digitalization on the media industry. This type of innovation, known as “intrapreneurship,” provides a counterpoint to classical entrepreneurship as a way of generating innovative ideas. This paper analyzes the emerging phenomenon of labs from the theoretical, typological and empirical viewpoints. The first part contextualizes the phenomenon and offers and overview of the main examples all over the world to end up identifying four different types of labs that currently exist worldwide. The main contribution made by this study is that it is the first indepth analysis of labs in Spain and includes corresponding models and trends.

Authors
avatar for Charo Sádaba

Charo Sádaba

Professor, University of Navarra
RS

Ramon Salaverría

University of Navarra

Moderators
avatar for Angela Lee

Angela Lee

The University of Texas at Dallas
Angela M. Lee (Ph.D., UT-Austin) is an assistant professor of Emerging Media and Communication at the University of Texas at Dallas. Her research focuses on audience analysis, media management, behavior prediction, and journalism ethics. |   | Angela’s work is published in peer-reviewed journals, such as Communication Research, Journalism & Mass Communication Quarterly, International Journal on Media Management, Journalism Studies... Read More →


Tuesday May 3, 2016 11:10am - 11:30am
Room Bateman Law School
  • Manuscript # 1143
  • Session # A11

Attendees (15)