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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 10:30am - 10:50am
Broadcasting in the Internet Age: Survival of the Fittest?

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Digitization and a range of accompanying innovations enabled over-the-top (OTT) platform companies such as Netflix, Apple or Google to enter the broadcasting sector. As a response, the traditional incumbent broadcasters and distributors built their own digital platforms. Platforms started to dominate different stages of the value chain – the industry became subject to the phenomenon of ‘platformization’. An ecosystem with a unique structure and competitive dynamics driven by the diverging business logic of platform companies emerged. This platformized broadcasting industry can hardly be captured by current approaches in the field of media and platform economics. Thus, the paper uses the theoretical framework of Platform Networks (PN), which extends existing platform theory. In an in-depth case study, the framework is applied to explain the changing structure and competitive dynamics of the digital broadcasting industry in Belgium. As a result, the paper argues that broadcaster, distributors and new entrants need to carefully balance competition and cooperation in order to create a sustainable digital ecosystem.

Authors
PB

Pieter Ballon

Vrije Universiteit Brussel
avatar for Katharina Hoelck

Katharina Hoelck

PhD Student/Researcher, iMinds-SMIT, Vrije Universiteit Brussel

Moderators
avatar for C. Ann Hollifield

C. Ann Hollifield

Dowden Professor of Media Research, University of Georgia
Dr. C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism and Mass Communication at University of Georgia.  She also directs the graduate Certificate Program in Media Industry Research.  Her research focuses on media sustainability... Read More →



Tuesday May 3, 2016 10:30am - 10:50am EDT
Room 407 Law School
  Media & Cultural Industries
  • Manuscript # 1030
  • Session # A14