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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 10:50am - 11:10am
Rethinking Television: U.S. Scripted Series, the Logics of the Publishing Model, and Broadband-Distributed Portals

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For the last two decades, the emergence of broadband as a distribution mechanism for video has generated significant concern about the future of television and a sense that the medium is greatly imperiled. The sixty-year dominance of broadcasting created a “broadcast paradigm” through which industry and audiences came to conflate the medium of television with its preliminary distribution technology and the logics developed to manage broadcasting’s affordances and limitations. Rather than posing any threat to the medium of television, broadband distribution threatens broadcasting as a distribution technology with its unprecedented affordances that allow some sectors of the television industry to significantly adjust their businesses. This paper explores the emergence of broadband-distributed portals and their related logics with particular attention to new business models and ramifications for long-form, industry-created television content. The paper explores the utility of conceptualizing changes in the business of producing scripted television series as a transition from the logics of what Miége termed the flow model to those of the publishing model through a consideration of the variation from typical “publishing” industries provided by the thus-far dominant use of a fee-based circulating library model. It concludes by identifying how the book publishing industry might provide more applicable logics for the business of television series production than those established in previous eras of linear television.

Authors
avatar for Amanda Lotz

Amanda Lotz

Professor, University of Michigan

Moderators
avatar for C. Ann Hollifield

C. Ann Hollifield

Dowden Professor of Media Research, University of Georgia
Dr. C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism and Mass Communication at University of Georgia.  She also directs the graduate Certificate Program in Media Industry Research.  Her research focuses on media sustainability, and on market and organizational effects on news media performance.  She has extensive experience with international media having conducted numerous media... Read More →


Tuesday May 3, 2016 10:50am - 11:10am
Room 407 Law School
  • Manuscript # 1042
  • Session # A14

Attendees (16)