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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 10:50am - 11:10am
Strategic Media Venturing: Corporate Venture Capital as a Strategic Tool for Media Firms

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The fast changing and highly competitive media environment forces media firms to overcome their technology-avers behavior and adapt emerging technologies and business models. To do so, media firms use corporate venture capital (CVC) as an investment approach to cooperate with young and innovative start-ups. The presented paper examines the structure, patterns and investment focus of the TIME sector to show the increasing importance of CVC activities for media firms to deal with the requirements of the increasing cost, speed and complexity of a technology driven industry as well as the difference between the firms within TIME sector. The comparison of each TIME sector shows a slightly different investment focus and therewith supports the underlying assumption of the paper that TIME firms invest for strategic reasons to complement their resources due to the ongoing digitalization of the media business. The paper closes by highlighting the importance of CVC research for the field of strategic media management and describing the needs of further analysi

Authors
TH

Tim Hasenpusch

Jade University of Applied Sciences

Moderators
avatar for Michael O. Wirth

Michael O. Wirth

Professor and Dean, University of Tennessee, Knoxville
Mike Wirth is Dean of the UT Knoxville College of Communication & Information. Prior to Tennessee, he was Director of the School of Communication (1994-2006) and Chair of the Department of Mass Communications & Journalism Studies (1985-2006) at the University of Denver.He conducted research under grants from the National Science Foundation and the National Association of Broadcasters and served as a visiting professor to one Australian and two... Read More →


Tuesday May 3, 2016 10:50am - 11:10am
Room 409 Fordham Law School Building
  • Manuscript # 1070
  • Session # A16

Attendees (13)