Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 1:50pm - 2:10pm
Legitimacy-borrowing and bricolage by journalism entrepreneurs

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There is an unsatisfied need to understand the underlying mechanisms through which industrial sectors shape entrepreneurship phenomena. In this paper, we elaborate on the legitimacy-building mechanisms used by entrepreneurs in media industries. We suggest that in highly institutionalized contexts, start-up entrepreneurs may build trust in their ventures by borrowing sociopolitical legitimacy from neighboring fields. We also analyze the implications that these mechanisms may have on the cognitive and competitive configuration of the disrupted industry set-up. Our results propose that bricolage-entrepreneurs may succeed not only in developing a competitive advantage but also in creating a truly native, new legitimacy base in the media industry. We illustrate our theoretical analysis with the growing phenomenon of journalism entrepreneurship.

avatar for Leona Achtenhagen

Leona Achtenhagen

Professor, Jönköping International Business School, Jönköping University
Leona Achtenhagen is a Professor of Business Administration, with special focus on Entrepreneurship and Business Development, at the Jönköping International Business School's Media Management and Transformation Centre in Sweden. She received her PhD from the University of St.Gallen... Read More →
avatar for Joaquin Cestino

Joaquin Cestino

PhD Candidate, Jönköping University

avatar for Marianne Barrett

Marianne Barrett

Arizona State University
Marianne Barrett is the Senior Associate Dean and Louise Solheim Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. As senior associate dean Barrett mentors junior faculty, directs the school’s master’s degree programs and... Read More →

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1125
  • Session # A21