Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
Thursday, May 5 • 2:15pm - 2:35pm
Managing for serendipity: Emergent creativity in media organization

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In this paper we investigate creative processes in media organization from the viewpoint of serendipity and management of serendipity. In particular, we want to find out how creative media work can benefit from opportunities presented by serendipity, i.e. the accidental discovery of something valuable. Based on an analysis of empirical data collected with the diary method in a media organization, we argue that the serendipitous potential of media organizations is improved if creativity is rigorously managed towards specified strategic, structural and cultural objectives. The study contributes to theory building around serendipity, especially in the field of media management research. It also discusses the rationale of managing for serendipity in creative media organizations. As far as management practices are concerned, our aim is to provide preliminary insights into managing for serendipitous creativity in media organizations.

avatar for Nando Malmelin

Nando Malmelin

Professor of Practice, PhD, Aalto University School of Business, Department of Management Studies

Sari Virta

University of Tampere

avatar for Patrik Wikstrom

Patrik Wikstrom

Associate Professor, Queensland University of Technology
I am a principal research fellow and chief investigator at the QUT Digital Media Research Centre, Brisbane, Australia. I use and develop computational methods to examine changing creative practices, usage patterns and social interaction in the digital creative economy - with a particular... Read More →

Thursday May 5, 2016 2:15pm - 2:35pm EDT
Room South Lounge Law School
  Strategic Management
  • Manuscript # 1016
  • Session # A22