This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
View analytic
Tuesday, May 3 • 2:10pm - 2:30pm
Strategic Thinking in Media Companies

Log in to save this to your schedule and see who's attending!

The environment of the media industry is progressively unstable and competitive. To survive and prosper in this complicated environment, media companies have to modify their strategies according to customers’ and audiences’ needs, which are changing rapidly every day. Moreover, the managers of media companies need to act properly and quickly in time of crisis. One of the key factors that improves the chances of strategic success is strategic thinking. The strategic thinking supports managers to assess the situation of companies systematically and holistically to solve the problems efficiently. Strategic thinking as an important skill enables managers to create an appropriate strategy plan. If managers won’t think strategically, they will fail to produce competitive strategies which create wealth and value for companies. In this study we propose to clarify the importance of managers’ strategic thinking skills in media companies and the question: who should think strategically in companies? To do so, we review the literatures related to this study to provide new insights into strategic management in media companies.

avatar for Samaneh Azarpour

Samaneh Azarpour

Research Assistant, University of Siegen
avatar for Joachim Eigler

Joachim Eigler

University Professor, University of Siegen

avatar for Gabriele Siegert

Gabriele Siegert

Division Head, University of Zurich
Gabriele Siegert, Dr. is professor of communication science and media economics at the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland. She is member of the Swiss Federal Media Commission, president of the Foundation for Research in Science and the Humanities at the UZH and member of editorial and advisory boards. Her research interests include media economics, media management and advertising. She... Read More →

Tuesday May 3, 2016 2:10pm - 2:30pm
Room 401 Law School
  • Manuscript # 1069
  • Session # A22

Attendees (20)