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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:10pm - 2:30pm
Strategic Thinking in Media Companies

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The environment of the media industry is progressively unstable and competitive. To survive and prosper in this complicated environment, media companies have to modify their strategies according to customers’ and audiences’ needs, which are changing rapidly every day. Moreover, the managers of media companies need to act properly and quickly in time of crisis. One of the key factors that improves the chances of strategic success is strategic thinking. The strategic thinking supports managers to assess the situation of companies systematically and holistically to solve the problems efficiently. Strategic thinking as an important skill enables managers to create an appropriate strategy plan. If managers won’t think strategically, they will fail to produce competitive strategies which create wealth and value for companies. In this study we propose to clarify the importance of managers’ strategic thinking skills in media companies and the question: who should think strategically in companies? To do so, we review the literatures related to this study to provide new insights into strategic management in media companies.

Authors
avatar for Samaneh Azarpour

Samaneh Azarpour

Research Assistant, University of Siegen
avatar for Joachim Eigler

Joachim Eigler

University Professor, University of Siegen

Moderators
avatar for Gabriele Siegert

Gabriele Siegert

Division Head, University of Zurich
Gabriele Siegert, Dr. is professor of communication science and media economics at the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland. She is member of the Swiss Federal Media Commission, president of the Foundation for Research in Science... Read More →


Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 401 Law School
  Strategic Management
  • Manuscript # 1069
  • Session # A22