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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:30pm - 2:50pm
The Effect of “Limited Entertainment Order” on Program Diversity of China’s Provincial Satellite TV: Based on Panel Threshold Model

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There is a fierce competition on China’s broadcasting market. As a result, there is a widespread phenomenon named “competitive copy”, which means that competitive TV stations tend to copy other’s program genres and program contents present pan-entertainment. For a highly homogeneity and entertainment of program content, regulation departments of broadcasting repeatedly put some corresponding policies such as “Limited Entertainment Order” to regulate TV stations. This dissertation has explored the policies effect on program diversity by the method of panel threshold model. The results show that the policies have effects on the level of program diversity, but the influence is not significant. The level of program diversity depends more on individual factors originated from provincial satellite TV stations’ differential positioning than policies. The results also show that the higher advertising reliance causes to the lower the degree of diversity as well as the satellite stations owning higher ratings share tend to increase the level of diversity programs.

Authors
CJ

Chi Jianyu

Communication University of China
XJ

Xuetao Jin

Communication University of China
CJ

Cheng Jingwei

Communication University of China

Moderators
avatar for Eli Noam

Eli Noam

Columbia University
Eli Noam is Professor of Economics and Finance at the Columbia Business School since 1976, and its Garrett Professor of Public Policy and Business Responsibility. He is the Director of the Columbia Institute for Tele-Information, a research center focusing on management and policy issues in communications, internet, and media. Noam has published 30 books and over 300 articles. Recent books and projects include: Who Owns the World’s Media... Read More →


Tuesday May 3, 2016 2:30pm - 2:50pm
Room 402 Law School
  • Manuscript # 1039
  • Session # A23

Attendees (12)