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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:10pm - 2:30pm
Mobile and Digitally-mediated Publishing Strategies in China

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This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: 1) What are the recent trends and business models of digital publishing in China? 2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors.

Authors
avatar for Ying Peng

Ying Peng

PhD student, Renmin University of China
It's my second year of PhD student in Renmin University of China. I spent six months in University of Westminster,UK as visiting fellow. I have academic interests in media economics, publishing industry and new media.

Moderators
avatar for Anthony Palomba

Anthony Palomba

University of Florida
Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior, branding, and marketing behind video games, television, and film. He has presented at numerous conferences including AEJMC, BEA, and ICA. He is also... Read More →



Tuesday May 3, 2016 2:10pm - 2:30pm
Room 407 Law School
  • Manuscript # 1019
  • Session # A24

Attendees (2)