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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 1:30pm - 1:50pm
International Comparison of Cultural Discount: Focusing on 31 countries' consumption on Hollywood movies

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This study is about the cultural discount of Hollywood movie in foreign countries by analyzing the box-office score based on influential variables of Hollywood movie success. For this study, we used 549 movies released in US from 2004 to 2014. 31 countries, where the 549 movie released, were set as dependent variables, classified based on Hollywood movie consumption and movie market scale. For independent variables that affected Hollywood movie success, we used production budget, MPAA ratings, running time, Nomination, Wins, Genre, Director power, Actor power, ratings of critics and audience. We used a linear regression for analysis, and put the Hollywood movie box office scores of each country as dependent variables. There after, we analyzed the similarity of each variable’s influences between US and other countries by Z-test. As a result, entire variables which had an influence on Hollywood movie success also influenced the Europe region(France, Romania, Chzech Republic, Bulgaria, Swenden, Estonia, Norway) which is similar with US. This means that the cultural discount rate of Hollywood movie is low in Europe region. Second, as a result of comparing the concurrence of significant, non-significant variables of Hollywood movie success between US and 30 countries, Australia showed the highest similarity with US. The most significant variables were Etc genre and Director power, which showed statistically significant p-values in all countries except Switzerland. Last, in terms of the influence of each independent variables on Hollywood movie success, there were no difference in all variables influence between Australia and US.

Authors
BC

Byeng-Hee Chang

Sungkyunkwan University
avatar for Shin-Hye Kwon

Shin-Hye Kwon

Sungkyunkwan University
SL

Sung-Hyun Lee

Sungkyunkwan University

Moderators
avatar for Anthony Palomba

Anthony Palomba

University of Florida
Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior, branding, and marketing behind video games, television, and film. He has presented at numerous conferences including AEJMC, BEA, and ICA. He is also... Read More →



Tuesday May 3, 2016 1:30pm - 1:50pm
Room 407 Law School
  • Manuscript # 1094
  • Session # A24

Attendees (8)