Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 1:50pm - 2:10pm
Innovation in Media Industries: insights from a survey of firms in the Ontario Entertainment and Creative Cluster

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This paper presents the results of a survey of innovation in media firms in Ontario's book, magazine, television, film, music, and interactive digital industries, thereby providing an assessment of media innovation at the sectoral level. The paper employs an analytical framework that captures key aspects of media innovation while permitting some comparisons with innovation in other industries.The paper makes four main points. First, in most matters of innovation (with the exception of investment in formal R&D), media firms are more innovative than the average firm. Second, media firms consider content innovation to be of critical importance, and their notable strengths are related to product development and project management, while their relative weaknesses have to do with market-facing innovation. Third, innovation processes in the media industry are more inter-related than in the average firm, with product innovation often requiring complementary organizational, process, and marketing innovation. Fourth, we provide evidence of a positive relationship between a media firm's intensity of innovation and firm growth. Respondent firms with negative or zero growth had the lowest scores on four innovation indices, while higher levels of organizational innovation, product innovation, and marketing innovation support growth. Organizational innovation appears to support very high rates of growth.

avatar for Charles Davis

Charles Davis

professor, Ryerson University
I am a professor in Ryerson Unversity's RTA School of Media (Faculty of Communication & Design), and I hold the ES Rogers Sr Research Chair in Media Management and Entrepreneurship. My research interests have to do with the IT, media, and content industries, in three main lines... Read More →

avatar for Anthony Palomba

Anthony Palomba

University of Florida
Dr. Anthony Palomba earned his Ph.D. at the College of Journalism and Communications at the University of Florida in December 2015. He earned his M.A. at the S.I. Newhouse School of Public Communications at Syracuse University. Dr. Palomba's research is focused on the consumer behavior... Read More →

Tuesday May 3, 2016 1:50pm - 2:10pm EDT
Room 407 Law School
  Media & Cultural Industries
  • Manuscript # 1108
  • Session # A24