Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:30pm - 2:50pm
Tweeting TV in China: Examining Dual Viewing Pattern between Reality Television and China’s Twitter (Weibo)

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This study investigated dual viewing pattern between reality television and China’s Twitter Weibo by employing a secondary data analysis method. A synchronized viewing pattern between television viewership and Weibo activity was identified along different time frames, i.e., month, date, and hour. Weibo was found to use mostly surrounding popular talent and competition program genres. This study further analyzed the gender and age profiles across television and Weibo. Results indicated that Chinese females are likely to spend more time watching reality shows and actively involved with Weibo activity than males. Young adults aged from 24 to 33 are active most on Weibo but least for television.

avatar for Miao Guo

Miao Guo

Ball State University, Muncie, IN

Jing Liu

North China University of Technology

Jianbing Xiao

CSM Media Research

avatar for H. Iris Chyi

H. Iris Chyi

The University of Texas at Austin
Iris Chyi (Ph.D.) is an associate professor in the School of Journalism at the University of Texas at Austin. Her research focuses on the economics of online journalism, addressing key issues and troubles facing the newspaper industry. Her “Ramen Noodles Theory” suggests that... Read More →

Tuesday May 3, 2016 2:30pm - 2:50pm EDT
Room 408 Law School
  Audiences & Consumption & Measurement
  • Manuscript # 1114
  • Session # A25

Attendees (5)