Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 4:10pm - 4:30pm
Facebook as an Information Management Tool – In Light of the Research Conducted Among Polish Students

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The paper offers a look at Facebook social service from the point of view of information management in an information society. The article presents a description and comparison of two sets of focus group research. The study was carried out among students in an academic center in a small city (population of 120 thousand), and in an academic center in a big city (population exceeding 750 thousand). The research was aimed at exploring issues related to using Facebook, in particular including the issue of motives related to creating a profile on the service and using it in everyday life. The research has revealed three categories related to Facebook use: a need for security in the scope of access to information, a need to possess a tool facilitating management of information-communication processes, as well as respondent’s dislike for Facebook. In the final part, the paper presents conclusions, but also limitations of the described research.


Bogusław Nierenberg

Jagiellonian University Cracow

Malwina Popiołek

Jagiellonian University Cracow

avatar for John Fortunato

John Fortunato

Fordham Univeristy
John A. Fortunato, Ph. D., is a professor at Fordham University in the School of Business, and Chair of the Area of Communication and Media Management. He is the author of four books, including Commissioner:  The Legacy of Pete Rozelle, Making Media Content, and Sports Sponsorship... Read More →

Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room Bateman Law School
  Social Media
  • Manuscript # 1056
  • Session # A31