World Media Economics and Management Conference 2016

The paper offers a look at Facebook social service from the point of view of information management in an information society. The article presents a description and comparison of two sets of focus group research. The study was carried out among students in an academic center in a small city (population of 120 thousand), and in an academic center in a big city (population exceeding 750 thousand). The research was aimed at exploring issues related to using Facebook, in particular including the issue of motives related to creating a profile on the service and using it in everyday life. The research has revealed three categories related to Facebook use: a need for security in the scope of access to information, a need to possess a tool facilitating management of information-communication processes, as well as respondent’s dislike for Facebook. In the final part, the paper presents conclusions, but also limitations of the described research.