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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 3:50pm - 4:10pm
Social Media, Sports and Economic Indicators to Assess Premier League’s Efficiency using DEA

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Data Envelopment Analysis (DEA) has been extensively employed in evaluating sports productivity in different issues. The aim of this article is measuring the efficiency of the English Premier League trough DEA by combining sports, economic and social networks (SES) indicators. Selected inputs are: total assets, wages & salaries, and number of Facebook publications. As output, we considered: points achieved during season, number of Facebook fans, and profit before taxes. The timeline of the study is the 2013-2014 season. Results of statistical tests indicate that position on the table and efficiency were strongly positively correlated, besides that turnover and positions on the table were strongly positively correlated too. Our main conclusion is that the efficient teams correspond with those that finished highest in the league at the end of the season.

Authors
JA

Juan Artero

University of Zaragoza
avatar for María Pilar Latorre

María Pilar Latorre

Assistant Professor, University of Zaragoza
I am an Assistant Professor in the Department of Management at the University of Zaragoza. I am Industrial Engineering and I have a Phd in Economics and Managing Organisations. My research interests are in the areas of operations and business analytics, performance evaluation and benchmarking. Currently I am a phd student in Media and Communication.
VO

Víctor Orive

University of Zaragoza

Moderators
avatar for John Fortunato

John Fortunato

Fordham Univeristy
John A. Fortunato, Ph. D., is a professor at Fordham University in the School of Business, and Chair of the Area of Communication and Media Management. He is the author of four books, including Commissioner:  The Legacy of Pete Rozelle, Making Media Content, and Sports Sponsorship: Principles & Practices. He has published articles in Public Relations Review, Journal of Sports Media, Journal of Brand Strategy, and multiple law... Read More →



Tuesday May 3, 2016 3:50pm - 4:10pm
Room Bateman Law School
  • Manuscript # 1089
  • Session # A31

Attendees (10)