World Media Economics and Management Conference 2016

In order to meet a complex and highly competitive media business demands, the author identifies and proposes an application and implementation of new business model - - the FDI hybrid media business model consisting of seven synthetic, underlying, unique and multidisciplinary factors: (1) Media market concentration (Number of daily newspapers, radio stations and TV stations per million); (2) ICT Competitiveness – The WEF Networked Readiness Index; (3) WIPO, Cornell University and INSEAD Global Innovation Index; (4) The WEF Global Competitiveness Index; (5) Forecasted GDP per capita (PPP) Index 2015-2025; (6) Forecasted Market Size via UN Medium variant Forecasted population prospects (%), 2015-2025; and (7) Average annual HDI growth (%), 2000-2013. Additionally, the most profitable SEECs markets for FDI inflows in daily newspapers industry include Turkey, Slovenia, FYR Macedonia and Cyprus. The FDI inflows in TV media is highly recommended to Turkey, Malta, Cyprus and Romania. FDI in radio industry is the least profitable business because of the low consumption of this media as well as high market competition in SEECs markets. Nevertheless, SEECs markets recommended for FDI inflows in radio industry include Turkey, Romania, Slovenia, and FYR Macedonia. Conversely, the least profitable SEECs markets in daily newspapers industry include Greece, Kosovo, Serbia and Albania. FDI inflows in TV media is least recommended to Serbia, Albania, Kosovo and Bosnia and Herzegovina. The least profitable SEECs markets for FDI in radio industry include Kosovo, Serbia, Bosnia and Herzegovina and Greece.