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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 3:30pm - 3:50pm
The Logistic Growth Equation and the Economics of Media Diffusion in the US: The Influence of the Perceived and the Tangible Economies

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The paper employs the parameters of the logistic growth equation such as r and K, to develop theory concerning the diffusion of communication media. Focusing on K or the affordability of an innovation across the period of diffusion, the paper examines two influences on K in the cases of the cellphone and the home computer. The results indicate that the diffusion of the home computer is related to an index of the perceived economy---the Consumer Sentiment Index---while the diffusion of the cellphone is associated with the Real Disposable Personal Income measure, an index of the tangible economy

Authors
JD

John Dimmick

Ohio State University

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Gregory Lowe

University of Tampere
Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland. He designed the curriculum for this international graduate studies program and previously worked as Senior Advisor in Corporate Strategy and Development (1997-2007) for the Finnish public service broadcasting corporation, Yle. He founded the RIPE initiative in 2000, an international network for collaborative... Read More →


Tuesday May 3, 2016 3:30pm - 3:50pm
Room 407 Law School
  • Manuscript # 1046
  • Session # A34

Attendees (11)