World Media Economics and Management Conference 2016

The journalistic industry has faced a big crisis over the last years with revenue decrease, major layoffs and lower circulation. The business model once based on scarcity and audience selling to advertisers is now outdated and the new scenario demands a change in the companies culture and operation. Taking this into account, this work presents a discussion about the news business and revenue models adopted by Brazilian media. To construct this didactic research we consider that business model is still an unsolved issue for this industry and present eight examples, four of big publishers and four of independent media. We bring a panorama of choices and adaptations that helps us to understand if there is a direct relationship between innovation and successful business models in the digital world.