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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 4:10pm - 4:30pm
Business Models for News Industry: a critical approach to Brazilian reality

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The journalistic industry has faced a big crisis over the last years with revenue decrease, major layoffs and lower circulation. The business model once based on scarcity and audience selling to advertisers is now outdated and the new scenario demands a change in the companies culture and operation. Taking this into account, this work presents a discussion about the news business and revenue models adopted by Brazilian media. To construct this didactic research we consider that business model is still an unsolved issue for this industry and present eight examples, four of big publishers and four of independent media. We bring a panorama of choices and adaptations that helps us to understand if there is a direct relationship between innovation and successful business models in the digital world.

Authors
avatar for Elizabeth Saad

Elizabeth Saad

Lider de Pesquisa, USP
avatar for Stefanie Silveira

Stefanie Silveira

Researcher and PhD Candidate, University of Sao Paulo
Stefanie C. Silveira is a journalist, master in Communication and Information at PPGCOM / UFRGS and a PhD researcher in Communications at the University of São Paulo (PPGCOM / USP). Her professional experience includes jobs at Folha de Sao Paulo, Abril, news agency EFE, Zero Hora... Read More →

Moderators
avatar for Sylvia Chan-Olmsted

Sylvia Chan-Olmsted

University of Florida
Sylvia Chan-Olmsted is the Director of Media Consumer Research at the University of Florida. As a professor, she also teaches brand management, consumer and audience analytics, and media management at both graduate and undergraduate levels. Her research expertise includes digital/mobile... Read More →


Tuesday May 3, 2016 4:10pm - 4:30pm EDT
Room 401 Law School
  Business Models & Innovation
  • Manuscript # 1127
  • Session # A35