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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 11:10am - 11:30am
A case study of crowdfunding success: Best practices from 'Star Citizen'

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Grounded in theories of social capital and imagined communities, this study uses a case study approach to analyzing the most successful crowdfunded project in the world to date - online developmental video game “Star Citizen.” It yields insights into the strategies and tactics of this successful crowdfunding venture and adds to the scholarly literature on crowdfunding, social capital, imagined communities and brand trust.

Authors
avatar for Geoffrey Graybeal

Geoffrey Graybeal

Texas Tech University
AN

Arti Nadkarni

Texas Tech University
WZ

Weiwu Zhang

Texas Tech University

Moderators
avatar for Alan Albarran

Alan Albarran

University of North Texas
Alan B. Albarran is a Full Professor and former Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas, USA. He has authored/edited 14 books including The Media Economy, 2nd ed. (forthcoming), Management of Electronic Media, 6th ed. (2017), and The... Read More →


Wednesday May 4, 2016 11:10am - 11:30am EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1031
  • Session # B11