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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:50am - 11:10am
The Characteristics of Local Media Clusters: An Integrated Approach

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Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

Authors
avatar for Marlen Komorowski

Marlen Komorowski

Reseacher and Doctoral Candidate, SMIT-VUB-MCB
Media cluster, spatial analysis, economical impact analysis, media innovation, media networks, etc.

Moderators
avatar for Alan Albarran

Alan Albarran

University of North Texas
Alan B. Albarran is a Full Professor and former Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas, USA. He has authored/edited 14 books including The Media Economy, 2nd ed. (forthcoming), Management of Electronic Media, 6th ed. (2017), and The Social Media Industries (2013).  In addition, he has published numerous articles in scholarly journals and chapters in edited volumes.  Dr. Albarran also... Read More →



Wednesday May 4, 2016 10:50am - 11:10am
Room Bateman Law School
  • Manuscript # 1101
  • Session # B11

Attendees (15)