Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:30am - 10:50am
The Sale of Cultural and Educational Products by University TV Stations in Brazil: Proposal for a Supplementary Business Model

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This article proposes a business model for the operation of a value-added service based on cultural and educational products for sale by University television stations in Brazil. Our hypothesis is that such service enables the generation of additional revenues to public funding for the sector, with a view to commercial exploitation of digital resources of interactivity through first and second screen t-commerce applications, considering the educational and cultural vocation of the University TVs. The model is described and shown visually as the elements of the BMG-Canvas. In order to test the technical feasibility of its implementation, the model was also used in the development of a first screen application, implemented in partnership with the station's staff and programmed in Ginga NCLua, the standard of the Brazilian Digital Television System. For its validation, the proposal has been subjected to a critical examination by TV UNESP’s staff, via a qualitative research with the team. The results suggest the existence of alternatives for University TV managers to plan a price proposal for their services, aiming for the sustainability of these stations through a possible combination of their current funding sources with new business.

avatar for Francisco Rolfsen Belda

Francisco Rolfsen Belda

Professor, Sao Paulo State University
Graduated in Journalism from the Pontifical Catholic University of Campinas, MA in Communication Sciences and Ph.D. in Industrial Engineering both from Universidade de Sao Paulo. He is a professor in the Department of Social Communication and in the Graduate Program on Media and Technology... Read More →

Matheus de Lima

University of the West of São Paulo

avatar for Alan Albarran

Alan Albarran

University of North Texas
Alan B. Albarran is a Full Professor and former Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas, USA. He has authored/edited 14 books including The Media Economy, 2nd ed. (forthcoming), Management of Electronic Media, 6th ed. (2017), and The... Read More →

Wednesday May 4, 2016 10:30am - 10:50am EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1129
  • Session # B11

Attendees (7)