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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:30am - 10:50am
(R)evolution of the Digital Single Market? An argument analysis of the effects of the proposed Digital Single Market on the cross-border circulation of European non-national features

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The European film industry produces over a thousand films a year. Over the course of the past two decades the films gained more and more domestic market share and international recognition. However as qualitative as these films might be their circulation is still marginal. Only small amounts of non-national European films go beyond their own national borders. When they do secure distribution they struggle to survive in a market dominated by the Hollywood blockbusters and national content. Consequently, releases are very limited and only have a short life span. In addition, the consecutive windows are months away causing the “buzz” of the release to slowly fade away. European and national policies offer clear guidelines on the chronology of the release window for films with pre-fixed times between the release windows. However, with the growing availability of VoD, these policies are requiring adjustment, in order to maintain a competitive market. The newly installed European Commission proposes the set up of a Digital Single Market aiming at more free flow of online services and entertainment across national borders. This proposal is the subject of many current debates as European stakeholders fear that such a policy would cause them to be pushed out of the market and consequently lead to the exact opposite of what the policymakers strive for. This paper examines the response of these stakeholders through the method of stakeholder mapping and the Advocacy Coalition Framework in order to argue that the European release window policy is at a decisive crossroads.

Authors
IS

Ilse Schooneknaep

Vrije Universiteit Brussel

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avatar for Hans van Kranenburg

Hans van Kranenburg

Radboud University Nijmegen
Prof. Dr. H.L. (Hans) van Kranenburg is full professor of Corporate Strategy at Radboud University Nijmegen, Nijmegen School of Management, the Netherlands. He is head of the Strategy group at the department of Business Administration. He was a visiting scholar at University of Oxford... Read More →


Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino B Law School
  Media Policies & Regulations
  • Manuscript # 1116
  • Session # B13