Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
Wednesday, May 4 • 11:10am - 11:30am
The Sixth Estate – The Rule of Algorithms

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On the basis of the analysis of numerous texts and social phenomena, in which the hermeneutical method is applied, we would like to present the following article on a phenomenon that can be observed in new media. We have referred to the phenomenon as the Sixth Estate, the rule of algorithms. Nowadays, digital mechanisms applied for selecting contents, controlling consumer and political behaviour reach far beyond the limit of a marginal phenomenon, and they readily join the mainstream. With the appearance of the Sixth Estate, some other phenomena can be observed, such as mythologisation of abstruse digital mechanisms which interact with a human being, and network cyborgisation. “The rule of algorithms” emphasizes the role, or to put it more precisely, the growing hegemony of new media organisations and software developers who work for them, and the will to conquer new fields, which have so far seemed to be the bastions of human activities, as it is in the case of the “robo-recruiting” that has just appeared.

avatar for Roman Batko

Roman Batko

Associate Professor, Jagiellonian University Cracow
My most recent interests concentrate on humanistic approach to management, philosophical, ethical and aesthetic aspects of the organization as well as issues related to the new media and organization of the future.
avatar for Jan Kreft

Jan Kreft

Associate professor, Jagiellonian University Cracow

avatar for Tadeusz Kowalski

Tadeusz Kowalski

Prof., Warsaw University
Prof. Tadeusz Kowalski – University of Warsaw, Department of Journalism and Political Science – Institute of Journalism, since 1978 specializing in media economics and media management, author of several classical in Poland publications; f.ex. “Media and Money” (1998); “Media... Read More →

Wednesday May 4, 2016 11:10am - 11:30am EDT
Costantino C Law School
  Media & Cultural Industries
  • Manuscript # 1032
  • Session # B14