Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:30am - 10:50am
Towards the digital media business model paradigm shift: From static to dynamic digital ecosystem

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In this modern digital world as opposed to the analogue, translating business strategy into business processes has become much more of a challenge. Digital media business processes are now mainly digitized and ICT-enabled. Consequently, today's internet/online-based businesses' environment and management are more dynamic, characterized by ongoing fast changes and severe stakeholders’ pressure. Therefore, the dynamic BM has risen to prominence as a conceptual and contextual tool of ‘alignment’ to fill the gap between corporate strategy and business processes including their web, internet, digital infrastructure, providing crucial harmonization among these organizational layers. A successful digital media business should treat the business strategy, along with their business processes as a harmonized package. Furthermore, the author argues that the BM is an essential conceptual tool of alignment in digital media business. More specifically, it represents an intermediate layer between business strategy and digital media-enabled business processes, fulfilling the missing link created by the complex and digitized environment.

avatar for Zvezdan Vukanovic

Zvezdan Vukanovic

Associate Professor, UDG - University of Donja Gorica
Associate Professor in Digital Media Management and Economics and Network - Multiplatform Economics in Media Industry and Business at the University of Donja Gorica, Montenegro. Dr. Vukanovic is the first author of Who's Who of World's Leading Experts in Interactive Digital Television... Read More →

avatar for Tadeusz Kowalski

Tadeusz Kowalski

Prof., Warsaw University
Prof. Tadeusz Kowalski – University of Warsaw, Department of Journalism and Political Science – Institute of Journalism, since 1978 specializing in media economics and media management, author of several classical in Poland publications; f.ex. “Media and Money” (1998); “Media... Read More →

Wednesday May 4, 2016 10:30am - 10:50am EDT
Costantino C Law School
  Media & Cultural Industries
  • Manuscript # 1035
  • Session # B14