Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 10:50am - 11:10am
Capturing the volume of cross-border media communication

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This paper explicates a possibility to measure transnational media trade. In this way, it aims at quantifying an important facet of cross-border media communication, i.e., the different ways for media to cross borders. Importing and exporting media assets, here understood as both final products and means of production, is a specific mode of action media companies might resort to when entering foreign markets. Thus, a quantification of transnational media flows indicates the consequences of and, at the same time, any (pre)conditions for strategic organizational behavior. At the same time, trade relations in media – being both social institutions and economic entities – hint at economic and/or cultural proximity respectively distance between countries. Exchange relations might reveal the existence of transnational and/or transcultural markets. The latter cannot be detected but by focusing on multidirectional flows connecting (or separating) diverse countries, whereas previous studies have traced joint venture or direct investments to backtrack cross-border media trade, mostly based on case studies. Consequently, we seek the possibility to illuminate these multidirectional transactions. We propose a way to capture the volume of media trade between countries by outlining different economic data sources and eventually identifying suitable variables in official data, thereby providing helpful information on where to find applicable data for both scholars and practitioners. The advantages and limitations of using official economic figures for capturing cross-border media communication are elucidated in detail. This way, our analysis provides an important building block to understand when, how and why media communication transcends national and cultural borders.

avatar for Klaus-Dieter Altmeppen

Klaus-Dieter Altmeppen

Catholic University Eichstaett-Ingolstadt

Funda Güngör

University of Zurich

Matthias Karmasin

Austrian Academy of Sciences

Pamela Przybylski

Catholic University Eichstätt-Ingolstadt
avatar for M. Bjorn von Rimscha

M. Bjorn von Rimscha

Professor, Johannes Gutenberg University Mainz

Denise Voci

Research Assistant, Alpen-Adria-Universität Klagenfurt

avatar for Tadeusz Kowalski

Tadeusz Kowalski

Prof., Warsaw University
Prof. Tadeusz Kowalski – University of Warsaw, Department of Journalism and Political Science – Institute of Journalism, since 1978 specializing in media economics and media management, author of several classical in Poland publications; f.ex. “Media and Money” (1998); “Media... Read More →

Wednesday May 4, 2016 10:50am - 11:10am EDT
Costantino C Law School
  Media & Cultural Industries
  • Manuscript # 1081
  • Session # B14