Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 2:10pm - 2:30pm
The Creators' Perception on Influences on Content of TV Series_WMEMC_Submission_Paper

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The artistic and commercial success of TV series is increasingly of interest to media and scholars. TV series attract large audiences, and constitute a substantial share of TV broadcasters’ program, and of audiences’ media consumption. Content is established as an important success factor of media products and TV series, and the scholarly interest in audience effects of messages in TV series is increasing. This qualitative explorative study focuses on decision making in the production of TV series’ content, and investigates influences on content of TV series as perceived by the creators of TV series themselves. The perceived influences emerging from the data are organized, ordered, and interpreted on the basis of conceptual models of influences on media content. On each level of influences, the assumptions put forward by conceptual models are contrasted with empirical findings. The deployed method is content analysis of interviews. The sample consists of TV series’ creators and experts from five countries. Analysis reveals that the influences on content of TV series as perceived by creators can be assigned to five levels, whereby the assumption of a hierarchical structure of influences put forward in conceptual models is confirmed. The conceptual models suggest specific influences on content per levels. For a substantial share of these specific influences evidence is found in the data. The strength of influences in decision making on content of TV series is established.

avatar for Isabelle Krebs

Isabelle Krebs

University of Zurich
Post Doc at the Media Economics & Management Division, Institute of Mass Communication and Media Research. Research Focus: Media Management, Media brands and branding

Marcel Verhoeven

University of Zurich

avatar for Axel Roepnack

Axel Roepnack

Fordham University
Co-Organizer of WMEMC 2016Axel Roepnack is a faculty member of the Communication and Media Management department at the Gabelli School of Business, Fordham University, New York. His research and teaching focus on how digital transformation is challenging different media sectors, how... Read More →

Wednesday May 4, 2016 2:10pm - 2:30pm EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1055
  • Session # B21