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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 2:30pm - 2:50pm
Keyword Sharing Economy: A growing sharing culture and its replications in changing business models of TV providers

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Sharing Economy is a keyword much talked about in recent years. Most commonly, it is associated with sharing platforms, such as Uber or Airbnb. This paper applies the concept of the Sharing Economy to the media industry and in particular to the TV industry. It argues that behind the recent interest in the Sharing Economy is an increase in sharing culture in today’s society, which also influences the media industry. This increase in sharing culture has been made possible by the emergence of social media platforms and it is reflected in increasing sharing activities among audiences as well as between audience members and TV providers. This paper addresses the following question: How can changing business models of traditional TV producers and stations be traced back to an increasing sharing culture? The paper addresses this question through in-depth interviews with company representatives as well as through the review of previous literature. As a result, this paper identifies various characteristics of the Sharing Economy relevant to traditional TV providers (importance of social media, interaction with audiences, circulation among audiences, increased audience activities and resulting changing audience expectations) and discusses how these characteristics influence various business model components (value proposition, value creation & provision, financial endurance). In a last step, the results of this study and the need for future research are discussed.

Authors
MN

Mats Nylund

Arcada University of Applied Sciences
avatar for Ulrike Rohn

Ulrike Rohn

Visiting Professor of Media Economics and Management, Tallinn University
Ulrike Rohn is Visiting Professor of Media Economics and Management at the Baltic, Film, Media, Arts and Communication School (BFM) at Tallinn University in Estonia where she is also head of the research group on digital creative industries at the Centre of Excellence in Media Innovation and Digital Culture (MEDIT). Previously, she was Researcher at the Arcada University in Helsinki (Finland) and the University of Tartu (Estonia). She received... Read More →

Moderators
avatar for Axel Roepnack

Axel Roepnack

Fordham University
Co-Organizer of WMEMC 2016 | Axel Roepnack is a faculty member of the Communication and Media Management department at the Gabelli School of Business, Fordham University, New York. His research and teaching focus on how digital transformation is challenging different media sectors, how the business models of media companies are affected, and how to innovate media business models to be potentially more successful in the future. Additional research... Read More →


Wednesday May 4, 2016 2:30pm - 2:50pm
Room Bateman Law School
  • Manuscript # 1118
  • Session # B21

Attendees (19)