World Media Economics and Management Conference 2016

Though Chinese media have undergone management system reform, they are still subject to many stringent government regulations,such as not "off-site newspaper" and "off-site TV station”. The implement of these policies makes state-owned media company's size and diversity has been limited and lack of a large international media companies worldwide.With the rapid development of media technology and the rapid globalization of economy, the emergence of new media has changed the structure of the Chinese media. Internet-based companies have become media or have expanded to media industry,Although involved in different forms of media, news, entertainment or film, they are committed to continuous innovation of value chain, and actively integrate into the world of technology and capital markets, so as to continuously expand in the media industry, These are the international practice of Chinese media and they also provide some lessons to the international road for Chinese state-owned mainstream media. This paper card and analyze the internet media-oriented company such as Sina and Alibaba , it is believed that it is necessary to construct a integrated Chinese media ecosystem which include value chain, capital securitization and property rights system, to promote the new media to be a convergence platform for Chinese state-owned media and private media and break the strict boundaries between the two, so that the Chinese media can have the feasibility to connect with the worldin information, technology and capital market , and it is possible to produce international media company in China in the near future which can compete in world media market and grow up.