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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Wednesday, May 4 • 1:30pm - 1:50pm
Happiness cascades: Fusing happiness economics with digital divide research

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This paper explores whether and how events moderate the effect of social network sites (SNS) use on life satisfaction. We draw on Eurobarometer survey data and on our own content analysis data. We apply a longitudinal (2010-2015) and cross-country (14 European countries from different media systems) comparative research design and run a two-step logistic regression. The results show that high-impact events significantly moderate the effect of SNS use on happiness. However, they do not moderate the effect of print, radio and TV use on happiness. Thus, the results support our proposition that high-impact events trigger emotional contagion in SNS – a phenomenon we coin as happiness cascades. Moreover, the results suggest that high-impact events moderate the direction of the effect, i.e., high-impact events with positive consequences increase happiness of SNS users while high-impact events with negative consequences decrease their happiness. These happiness cascades, in turn, might have consequences for individuals' well-being and ultimately for society. This paper provides a contribution to research related to happiness economics and digital divides.

avatar for Bartosz Wilczek

Bartosz Wilczek

Università della Svizzera italiana
I'm a PhD candidate and research assistant at the Institute for Media and Journalism and at the European Journalism Observatory at the Università della Svizzera italiana. In my PhD project ("How the market shapes digital journalism") and in my upcoming Post-Doc project ("Herd behavior in news markets") I investigate journalism and mass communication (e.g., newsroom convergence, inter-media agenda setting) from a (behavioral) economic... Read More →

avatar for Hugh Martin

Hugh Martin

Associate Professor, Ohio University
Dr. Hugh J. Martin is associate professor at Ohio University’s E.W. Scripps School of Journalism in the Scripps College of Communication. Martin has 15 years of experience in research and teaching at Ohio University and the University of Georgia. Before entering graduate school, he worked for 12 years as a reporter and editor at The Tampa Tribune when it was one of the largest regional newspapers in the United States. Martin’s research... Read More →

Wednesday May 4, 2016 1:30pm - 1:50pm
Costantino C Law School
  • Manuscript # 1036
  • Session # B24

Attendees (6)