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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 10:30am - 10:50am
Rethinking Streaming Music Consumption Trends

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This study investigates trends in consumption of digital streaming music. As a global mass-media industry, heavily disrupted by technological advances of the past decade, the digital streaming music industry is ripe for scholarly study. Emergent streaming platforms struggle to attract mass audiences and veteran streaming platforms face mounting criticisms from artists and users.This study administered a survey to digital streaming music consumers that partially replicated prior work by the Rethink Music Initiative (2013). In addition to providing more information on an important sector of media consumers, this study makes three contributions to the existing literature. This study isolated music streaming consumption from other streaming media. This study divided streaming consumers into two independent groups: those who pay for streaming subscriptions and users who consume for free. Finally, this study used cultural, sociological, and psychological theories of consumption to frame research questions and hypotheses, and to interpret results.Major findings indicate that paying subscribers and free users both view catalog of music as the most important feature of a streaming service, and losing the ability to ‘own’ music to be the most unsatisfying aspect. Paying subscribers are more satisfied overall with streaming services than free users. Paying subscribers also believe streaming services are fairer to themselves and to artists than free users indicated.Streaming media are quickly becoming dominate modes of consumption for digital video and music. Scholarly study of streaming media helps identify trends for industrial application to help consumers improve their experiences and managers improve their businesses.

Authors
DK

David Kaye

Kansas State University
CM

Curtis Matthews

Kansas State University

Moderators
avatar for John Carey

John Carey

Fordham University
John Carey is Professor of Communication and Media Management at Fordham University's Gabelli School of Business and Director of Fordham's MS in Media Management.  He has more than 25 years experience in conducting research about new media and consumer behavior.  Recently, he has conducted studies of media consumption of the Olympics, consumer use of mobile video technologies, and the media habits of baby boomers. Clients have... Read More →


Thursday May 5, 2016 10:30am - 10:50am
Room Bateman Law School
  • Manuscript # 1059
  • Session # C11

Attendees (10)