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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 10:50am - 11:10am
Fast and Furious? Examining the effect of speed-driven journalism on audience reception

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One of the most profound changes in contemporary journalism is the prioritization of speed over other news values. Through an online experiment (N=220), this study examines the impact of speed on audiences’ perception of readability, selective scanning, news credibility, news use, and paying intent. The experiment revealed that, contrary to industry expectation, the quest for speed in news reports, even at the expense of errors and subsequent corrections, has no discernable effect on all of the aforementioned outcome variables, except for a negative effect on readability. In contrast, news interest is the only consistent predictor of all of the outcome variables. In sum, findings from this study suggest that speed may not be a worthy investment for news organizations since it does not lead to noticeable effect on audiences’ evaluation, use, and intention to pay for the news.
Authors
avatar for Angela Lee

Angela Lee

The University of Texas at Dallas
Angela M. Lee (Ph.D., UT-Austin) is an assistant professor of Emerging Media and Communication at the University of Texas at Dallas. Her research focuses on audience analysis, media management, behavior prediction, and journalism ethics. Angela’s work is published in peer-reviewed... Read More →

Moderators
avatar for John Carey

John Carey

Fordham University
John Carey is Professor of Communication and Media Management at Fordham University's Gabelli School of Business and Director of Fordham's MS in Media Management.  He has more than 25 years experience in conducting research about new media and consumer behavior.  Recently, he has... Read More →

Thursday May 5, 2016 10:50am - 11:10am EDT
Room Bateman Law School
  Audiences & Consumption & Measurement
  • Manuscript # 1072
  • Session # C11

Attendees (10)