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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 2:15pm - 2:35pm
You can't do that! A case study of rural and urban media entrepreneur experience

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For many years, newspapers have dominated the mediated news space for most Americans. However, as people move to digital news, the business model that has worked for decades has become less effective. Many media researchers have called for new models that could be the salvation of the news business. This project is a case study of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. These cases build on existing media management and innovation theory and provide an example for other budding entrepreneurs to follow.

Authors
avatar for Myrtle Jones

Myrtle Jones

Assistant Professor, RIT
avatar for Cindy Price Schultz

Cindy Price Schultz

Professor, University of Wyoming
Cindy Price Schultz is an associate professor in the Communication and Journalism Department at the University of Wyoming where she is director of Graduate Studies and assistant department head. She was a former head of the Media Management and Economics Division at AEJMC and research... Read More →

Moderators
avatar for Angela Powers

Angela Powers

Professor, Kansas State University
Angela M. Powers a professor at Kansas State University. Her research appears in journals such as Journal of Media Economics and Journalism and Mass Communication Quarterly. As a visiting scholar in the Middle East, she served as consultant at national media such as Al-Ahram in... Read More →


Thursday May 5, 2016 2:15pm - 2:35pm EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1128
  • Session # C21