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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Thursday, May 5 • 1:50pm - 2:10pm
News across the Great Wall: Asian News Organizations’ Web Strategies for the China Market

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In 2008, China surpassed the U.S. as the largest Internet market in the world. This study examines how major Asian news organizations pursue business opportunities in this massive media market. This study, through a series of in-depth interviews with top managers, examines how five prominent Asian news organizations serve Internet users in China through their Chinese-language Web editions. Taken together, these cases demonstrate the viability of different operating models and the challenges and opportunities facing these media organizations as they serve the largest online population in the world.
Authors
avatar for H. Iris Chyi

H. Iris Chyi

The University of Texas at Austin
Iris Chyi (Ph.D.) is an associate professor in the School of Journalism at the University of Texas at Austin. Her research focuses on the economics of online journalism, addressing key issues and troubles facing the newspaper industry. Her “Ramen Noodles Theory” suggests that... Read More →
avatar for Angela Lee

Angela Lee

The University of Texas at Dallas
Angela M. Lee (Ph.D., UT-Austin) is an assistant professor of Emerging Media and Communication at the University of Texas at Dallas. Her research focuses on audience analysis, media management, behavior prediction, and journalism ethics. Angela’s work is published in peer-reviewed... Read More →

Moderators
avatar for Angela Powers

Angela Powers

Professor, Kansas State University
Angela M. Powers a professor at Kansas State University. Her research appears in journals such as Journal of Media Economics and Journalism and Mass Communication Quarterly. As a visiting scholar in the Middle East, she served as consultant at national media such as Al-Ahram in... Read More →

Thursday May 5, 2016 1:50pm - 2:10pm EDT
Room Bateman Law School
  Media Entrepreneurship
  • Manuscript # 1144
  • Session # C21

Attendees (8)